News

Harmonizing digital and organizational transformation

With the Transformation Check, Netural and Trainconsulting present an innovative, holistic approach to digital and organizational ...

07.11.2024

NXAI: Cutting-Edge Research for AI Technologies

It's been only a question of time – and the answer is NXAI: As a digital pioneer and founder, Netural CEO Albert Ortig ...

05.02.2024

The Answer to the "Need for Speed": dcupl - Netural's Latest Spinoff

Born out of real-world app development experience, raised in the successful handling of extremely complex web application ...

10.03.2023

Decades of Digital Transformation

"Digital Transformation" was still a long way from being an established concept (not even speaking of an own Netural business ...

27.02.2023

Interview with Albert Ortig about Netural Sphere

Launching "Netural Sphere", Netural expands its service portfolio to include strategic consulting. In this interview, Founder ...

21.02.2023

"Netural Sphere": Strategic Consulting for Digital Transformation

From the very start in 1998, Netural has accompanied digital transformation projects of prominent companies in the German-speaking ...

30.01.2023

Talking Business with Irene Bouchal-Gahleitner, CPO Netural

“More and more, work is individual. We need to give the individual personality ample space if we want to succeed as a team". ...

01.02.2022

Netural Expands its Management Board

Linz-based digitalization service specialist Netural counts among the longest-standing players in the Austrian market. In ...

04.11.2025

Visidoor - Secure 2.5G Access Control for Businesses

Tested? Vaccinated? Recovered? Now that companies are obliged to check their employees, they ask themselves how. The best ...

05.11.2021

A Spectacular Series of Awards for Netural

After taking home the Red Dot and HRbert Awards, Netural has now won two Annual Multimedia Awards, taking silver in the “e-commerce ...

04.11.2025

How do you Start up? An Interview with Netural´s Founder Albert Ortig

Albert Ortig, founder & CEO of both Netural and Roomle, is out to make visions work, and once they work, to make them lucrative. ...

12.10.2021

Strategy 5 – Efficiently Orchestrating Data for Sales Support Purposes

Digitalization has provided companies with a variety of data that would have been unthinkable 20 years ago. Every organization ...

04.10.2021

Netural Opens OÖN Digital Days

Every year since 2018, speakers from prominent companies have followed an invitation of Upper Austrian daily Oberösterreichische ...

04.11.2025

Roomle Joins Homag Group Ag

With the recent successful Roomle exit, Netural has once again proved its extensive startup and digitalization knowhow. Entering ...

04.11.2025

Netural Wins HRbert Award with a Garden Project

HRbert is an award for extraordinarily creative HR projects that make a lasting contribution to the economic success of Upper ...

04.11.2025

Strategy 4 - Digitalize Even Highly Complex Order Processes

B2B e-mail orders are still widespread, demanding additional manual process steps and creating extra overhead costs, because ...

04.11.2025

Silhouette Buy Local wins Red Dot Award

An Austrian success partnership takes one of the world´s most coveted design awards: eyewear manufacturer Silhouette and ...

04.11.2025

Strategy 3 - Digital Sales Platforms beat Costly Sales Tools

In 2020, IKEA made a decision that literally speaks volumes: After more than 70 successful years, this famous furniture maker ...

04.11.2025

Strategy 2 - Qualify Leads and Pass Them on to Your Retail Partners

Simply send the sales force to the retailer, let them drop a few catalogs and place a POS display, and trust that sales will ...

04.11.2025

Strategy 1 - Ensure Cross-Target Group Messaging on the Web

Every end customer´s journey begins on the web, and usually in a search engine. In other words, end customers will find ...

04.11.2025

Summer Series: Sales Digitalization, Thought Through

Here comes our summer blog series, bringing you explanations and inspirations. - Today: Your sales team's user journey, and ...

20.07.2021

Integrated Digitalization: Netural Coaches LIMAK DigiLab – Again.

This is already routine, but never boring: For the fourth time now, Netural has accompanied the “New Business Development ...

04.11.2025

Netural Coaches Winning JKU Team at the Global Scaling Challenge

Students from Linz's Johannes Kepler University emerged from the online growth strategy competition Global Scaling Challenge ...

20.05.2021

Back to Work: Integrating eCommerce

Some dare to stand up to the current standstill: Companies have hit the ground running to make their products available online. ...

04.11.2025

Netural as a Digital Incubator: Storyblok takes off

Another success for Netural. The well-known British investor Firstminute Capital joins the spin-off "Storyblok", a superior ...

02.12.2019

Leaving the Nest: Netural´s Social Media Subsidiary

Another offspring fledges: Netural´s „Content & Community“ unit has grown up to become young, innovative social media ...

30.09.2019

Business School: Netural Joins the LIMAK Expert Faculty

Which digital strategy will really help my business, and how can I successfully lead my team towards the finish line? The ...

25.07.2018

Room For Everything New: Netural Wins Office of the Year Award!

What makes an office the perfect office? CBRE, the leading international real estate service teamed up the Austrian daily ...

29.01.2018

"Towards the Digital Champions League"

Netural´s CEO Albert Ortig has reflected on digital transformation for years, long before this term became a popular staple ...

07.12.2016

Startaparat: Specialized Start-Up Agency Launches

There are countless agencies with countless theme- or client-related specializations. Yet, Netural and Bruketa&Zinic OM ...

04.10.2016

„Agility Without Rules is not Helpful – on the Contrary“

Acceleration is happening everywhere. Technical innovation influences society, trends, worklife and lifestyles alike. Rapid ...

09.03.2016

Axis Linz: “This Thing Could Really Grow and Expand!”

Two years ago, Netural entered new terrain by starting the Axis Linz Co-working Loft, a space which invites innovation, ...

07.03.2016

Digital for all Generations – Netural Joins the AAL Austria

Digital technologies are hugely popular with the younger generations, and they could also support the elderly in their daily ...

12.02.2016

A bit Proud: Netural Projects win Awards

Netural kicked off the New Year by picking up one award after the other throughout the first quarter of 2015. We are pleased ...

31.03.2015

"And the 2014 European Design Award in Gold goes to ..."

… Roomle! ## On May 24th it finally became official: The Roomle app earned Netural Gold in the “Mobile Apps” category ...

31.05.2014